The defining landmark for this region has long been Rib Mountain. The four-mile-long ridge of ancient quartzite towers 600 feet over the surrounding landscape (1,942 feet above sea level) and dates back some 1.7 billion years. But people have not always agreed that it should be called a “mountain.” In the 1800s, you would be as likely to hear locals describe the landmark on the horizon as “Rib Hill” as “Rib Mountain.” Official state and national maps usually called it Rib Hill well into the 20th century (but would sometimes include Rib Mountain, too, for good measure). But by the turn of the early 1900s, the name Rib Mountain was becoming more common. This was helped by local leaders who adopted Rib Mountain as a symbol to boost tourism. By the 1930s, they found success in promoting the name Rib Mountain to the wider public. The area’s high point was in the Town of Fleith, which officially changed its name to Town of Rib Mountain in 1930. In 1931, the Wausau Region Chamber of Commerce requested that the State Conservation Commission use the Rib Mountain name for the state park being developed there. And three years later, Wisconsin’s 10th state park was dedicated with the name Rib Mountain State Park. Over the next 20 years, regional and national maps replaced Rib Hill with Rib Mountain. At the end of 1949, the U.S. National Board of Geographic Names officially ruled it should be called Rib Mountain, not Rib Hill. Between the popularity of the state park and the development of the beloved ski hill that also bore the name (until it became Granite Peak in 2000), people far and wide have come to know Rib Mountain. And even when visitors to the area mistakenly call it a Rib Hill, locals try not to hold it against them.